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Cherish by Carita Adams is a luxury lifestyle fashion brand for little girls.

The collections are designed by co-founder Carita Adams and inspired by her own daughter. Carita's background and expertise in high-end women's couture is evident in the impeccable design and quality of each garment.

Known by stylish little ladies and their moms as the go-to choice for all special occasions, Cherish by Carita Adams celebrates what it means to be a little girl through a design style that is both playful and luxurious. Subtle hand embellishments and exclusive fabrics ensure that the range is modern, fresh and distinctive. Our products are handmade in South Africa.